Types of Services: Photography and graphic design
Client: Dyson
Location: Chicago, IL
Delivery: High-resolution DVD data disc
Dyson is an innovative leader in vacuum cleaners, with its vacuums sold all over the world. Dyson vacuum cleaners use its patented Root Cyclone technology so its vacuum cleaners don't lose suction. Dyson maintains a strong emphasis on design and technology, which enables it to create some of the most technologically advanced vacuum cleaners sold worldwide.
The Challenge
Dyson was going to launch its new lightweight vacuum cleaner, the Dyson Slim DC18, in the United States. The DC18 was to be sold at Best Buy, where Dyson was going to utilize an end cap to better promote the DC18 to consumers. To complement the end cap, Dyson wanted to use a large-format poster. The poster would use the product photography for the DC18 created by Dyson photographers at their headquarters in the United Kingdom. Although the photography was outstanding, unfortunately the resolution was not high enough to meet Best Buy's requirements for such a poster. With the deadline for poster submission approaching by the end of the week, Dyson contacted Artisan3.
Artisan3's Solution
After discussing the situation with Dyson, Artisan3 concluded what was needed was large-format photography. Dyson commissioned Artisan3 to replicate the existing photograph that it wanted to use for the poster. Not only did the photo need to be shot in large format, it also needed heavy post-production enhancements so it would exactly match the existing photograph. With a deadline looming in two days, Artisan3 got to work.
Final Product
After three marathon days of work, Artisan3 submitted the finished photo to Dyson before deadline. Artisan3 delivered the photo in three different file formats as requested by Best Buy. Dyson was entirely satisfied with the end result after comparing the original Dyson-shot photograph and Artisan3's large-format replication. The two photos are virtually indistinguishable. The poster was successfully printed and installed at all Best Buy stores across the United States.