Oral Surgery Group Case Study

Type of Service: Website design
Location: Chicago, IL
Delivery: Website

Background Information

Oral Surgery Group Inc. provides a full range of oral and maxillofacial services, from diagnosis to surgery, for problems involving the jaw, teeth, and mouth. Oral Surgery Group is the oldest practice of its kind in Indiana. Since 1930, it has been dedicated to providing the highest standards of oral surgical care to people in the Chicago area. Currently, it has three office locations.

The Challenge

With more and more people using the Internet to find healthcare providers, Oral Surgery Group understood they needed to get their message on the Internet with a custom-made website. They wanted the website to serve as more than just a promotional tool – they wanted the website to be an informational resource, where current and prospective clients could visit to find answers to various questions. They wanted to serve two purposes – saving the office staff valuable time answering basic questions and demonstrating to prospective clients the depth of Oral Surgery Group's experience, potential, and knowledge.

Artisan3's Solution

Artisan3 proposed a website design that would make the information as accessible to as many people as possible. The website's design had to be clear and functional, but it also had to have a sleek design to project a professional image to clients. Artisan3 strives to achieve that balance in every website. Artisan3 produced a shell design for quick page loading and simple site navigation. Also, because the healthcare industry is always changing, the shell design made it easy to update and change information as needed.

Final Product

The website has grown more and more effective over time. An increasing number of patients make their first contact with Oral Surgery Group via the website. Also, existing patients find necessary information for their billing and health questions easily accessible on the site.