Type of Services: Promotional photography, graphic design
Location: Chicagoland
Delivery: High-resolution digital negatives on DVD-R
Background Information
Ross Roofing, a division of The Ross Group, is a powerhouse in the commercial and industrial roofing industry. Their work can be found on many industrial and commercial buildings in the Chicago area, including such large companies as Mittal Steel.
The Challenge
Ross Roofing needed to update their promotional materials, including their website, brochures, and direct mail pieces. Also, Ross Roofing decided to undertake a huge billboard campaign targeting industries in the Chicago area. They created an excellent initial concept to grab the attention of businesses but needed to ensure that their idea would be compatible across many different advertising mediums, including billboards, their website, and press-ready printed materials. They initially consulted with Lamar Advertising, the Midwest's leading billboard company, to determine how everything could work together. Because Lamar Advertising had worked successfully with Artisan3 before, they recommended Artisan3 for the photography and photo effects work.
Artisan3's Solution
After receiving the relevant details from Lamar Advertising and Ross Roofing, Artisan3 formulated a plan to make sure the advertising materials created for the billboard would work with the rest of Ross Roofing's campaign. Artisan3 worked closely with Lamar's design team to photograph the various setups to be used in the billboards, and then Lamar inserted the photos in the design shell they created. Because Artisan3 already had a working relationship with Lamar, the flow of ideas and concepts for the photography went remarkably smoothly. After the designs were completed, Artisan3 gave the photos to Lamar, and Lamar handed over the finished designs to Ross Roofing.
Also, for a future design concept demonstrating the negative effects of a leaky roof on different industries, Artisan3 recommended using royalty-free stock photography to keep Ross Roofing's costs down. The stock photography underwent a photo enhancement process in which rust and deterioration were added.
Final Product
The final product was magnificent, beautiful billboards along with high- and low-resolution files of all of the photos and photo renderings created by Artisan3. Ross Roofing used these photos in their website, brochures, newsletters, and large direct mail campaigns. The design concepts created for future billboards have been displayed in the Chicago area since 2008.