Type of Services: Portrait photography, environmental photography, architectural
Location: Merrillville, IN
Delivery: High-resolution DVD data disc
Background Information
The Haire Group is the leading corrugated machinery supplier in North America. They are a complete resource in new and used machinery and have been involved with more successful installations than any other supplier.
The Challenge
The Haire Group needed to update their website as well as various trade publications with employee portraiture and company environmental photography. Haire wanted to project a highly professional image while also appearing warm and friendly. Haire also wanted to feature new landscaping and updates to the exterior of their office in the photos.
Artisan3's Solution
Artisan3 determined that Haire needed executive portrait photography for the salespeople, because they were the ones to be featured on the website and in trade magazines. Additionally, Artisan3 shot a group company portrait of all employees in front of the newly updated building. The bright and sunny day complemented the warm and friendly look Haire was aiming for in the photos. A group portrait of the salespeople was also taken.
Final Product
Artisan3 delivered high-resolution digital negatives on a DVD data disc of all photography taken. Additional photo enhancements were done on the environmental and landscape photography to help accentuate colors that were important to Haire's company color scheme. The photos are featured on Haire's website, trade publications, and trade shows.
Type of Service: Sales video
Title: “The Apstar Rotary Die Cutter”
Location: Merrillville, IN
Delivery: DVD with custom artwork and packaging
Background Information
The Haire Group is the leading corrugated machinery supplier in North America. They are a complete resource in new and used machinery and have been involved with more successful installations than any other supplier.
The Challenge
The Haire Group is the exclusive U.S. representative for superior converting equipment from IMG, a German manufacturer with factories around the globe. The Haire Group needed a systemized method to communicate the features and benefits of a series of machines, including a jumbo box maker, an automatic die cutter, and a rotary die cutter. Their corrugated machines are extremely large, and many potential customers would never actually see the machine before they make a purchase. It was important for Haire to increase customers’ knowledge of corrugated machinery solutions.
Artisan3's Solution
Artisan3 determined that the Haire Group needed a series of videos for their products that could be sent across the country at the request of any client. Artisan3 would need to specially light each machine for optimal image quality while ensuring that the unique features of each machine were adequately introduced. Furthermore, Artisan3's project managers had to coordinate shooting dates with Haire's warehouse managers to ensure that the machines were fully operational and that warehouse staff was present to keep the machines running. Artisan3 suggested a custom video intro for each machine to build anticipation and excitement.
Final Product
The final series of videos used special lighting and digital effects to create three stunning video presentations of the corrugated box machines. Custom music tracks along with special audio effects were presented to enhance the viewing experience. The final videos were delivered on DVD and replicated so that Haire could maximize exposure throughout the corrugated industry. Please take a look at the “Apstar Flexo Rotary Die Cutter” video.