Type of Services: Product photography and graphic design
Location: Northwest Indiana
Delivery: 3’x4’ posters and high-resolution DVD data disc
Background Information
Zel's Roast Beef has six restaurants in Northwest Indiana and is well-known for its Italian beef sandwiches. Zel's has enjoyed healthy growth over the years. Zel's repertoire of menu items has also expanded to include dishes such as a corned beef sandwich and Chicago-style hot dogs.
The Challenge
Zel's had had great success selling their Italian beef sandwich, but they wanted to increase the sales of their other less familiar items.
Artisan3's Solution
Because ZelŐs was so successful with their Italian beef sandwich, the problem was not getting customers to their restaurants. Instead, the challenge was to get them to try new food. Artisan3 determined that the best way to expand sales of other food items was to entice customers at the point of purchase. Artisan3 created a hunger-inducing poster campaign of six main items that were digitally enhanced in post-production using Artisan3's graphic design department. Because the photographs were to be blown up to poster size, the photographs were shot using large-format photography.
Final Product
Artisan3 delivered six sets of six posters dry mounted on foam board to be installed at each of Zel's restaurants. Each poster featured a different food item, with french fries and a soft drink or milk shake. Artisan3 also emphasized Zel's branding by maintaining a uniform look throughout the posters, with the Zel's logo prominently displayed on each one.